Designing your Spa Retail Power

Spa Design is not just about colors, materials, beauty, accessories, etc… It is about creating a structure and an environment which will support the business in all its aspects, including retail sales. Design is an essential tool in generating business and revenues. The most important element in selling retail products in a spa is not the product real value, but its “perceived value”.

The commercial value of a product is not based on its cost to manufacture and market, but on how we want it to be perceived by the consumer. The way it is perceived by the consumer is created by the product itself, its packaging, the way it is marketed, and by the way it is presented in the retail areas of the spa. Unless it is a private label or a private line, spas don’t have control over the products (but they have the choice), the packaging or the marketing, but they do control the presentation and promotion inside their spa, and this is where Design has a crucial role to play.

With over 15 years of experience in this specialty, Atmosphere Spa Design offers: